Frazer Memorial UMC in Montgomery, Ala., already had an active Web presence before this summer. But the pace has picked up considerably since June 1, when the church hired a digital ministries coordinator. Brendan Harriff, a 22-year-old graduate of Asbury College, is responsible for regular updates on the church’s website and its social networking accounts.
“We get on Facebook and Twitter dozens of times a day,” Mr. Harriff tells Marty Roney of the Montgomery Advertiser. “... It allows us to get the word out about Frazer in ways that are less conventional. That's especially important in a city like Montgomery that has such a large military community. When all the new military families get transferred here, many are looking for a church home. Facebook and Twitter are ideal for that kind of outreach.”
Mr. Roney's article also includes comments on this growing ministry field from Mark Chaves, a professor at Duke Divinity School, and a good tip from Baptist minister John Johnston to never forget the irreplaceable impact of face-to-face contact within a congregation: “During difficult times and during joyous times, things like a smile, the touch of hand, just having someone to speak with, carries so much power.”
For more on the topic, visit my own story from last year.
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